Nice one Josh- great article and also good follow up comments. I have to support Peter Johnston’s ‘Responsive is a flawed concept’ assumption.
For our website we’ve been determined to ensure it is responsive across all technology but the key issue is how people use mobiles as well as their increased use. Each bit of web tech needs to be targeted according to consumer behaviour and preferences (such as, video vs Ebook vs podcast etc).
Academics such as SmartInsight’s Dave Chaffey detail the latest stats about mobile usage and then encourage a tailored approach to reaching very specific audience segments, determined as a result of online market research. Danyl Bosomworth of Dave Chaffey’s SmartInsights blogging team gave the latest stats on 29 April 2013 at http:///10u9l0P .
@Business_Mapper we’d love to hear from people who’d like to share further evidence-based insights that will help online small businesses grow.