Each body paragraph should have its own topic sentence. Make sure every idea or sentence in a paragraph relates to its topic sentence; you don’t want to jump between topics. It gives your paper a sense of cohesion to place your body paragraphs in the same order in which they’re presented in your introduction. Consider how you will organize the paragraphs. Will you discuss each technique—every instance of ethos, then every instance of pathos, and finally every instance of logos—then end with a discussion of the overall effectiveness? Or will you review the essay in terms of the least effective technique to the most effective? Or will you use a chronological order, discussing each technique as it occurs sequentially? For the Nacirema paper, for example, the first paragraph could focus on the academic tone, the second on diction, and the third on common ground.